Fractorial was created to empower life science organizations to overcome the unique commercial complexities of their markets, and to ensure that marketing contributions are both strategically aligned and measurably impactful.
The life sciences are a unique, highly specialized collection of markets with a confluence of intricate challenges that demand a thoughtful, coordinated approach.
Life science marketing, where building thought leadership with authenticity is crucial, requires leveraging scientific expertise, long-term planning, and an understanding of your market in order to connect with your audience
The need for a complex marketing approach leads to overwhelming, disparate digital marketing data. Turning this data into actionable insights and a framework for understanding marketing’s true impact on business and ROI requires systems thinking and significant planning.
Orchestrating full-funnel marketing campaigns to connect both at the individual and account level and positively impact the entire sales process is highly complex. This is even more challenging in life sciences where conservative buying processes and a discerning audience are common.
If you can address these challenges by constructing the foundations of authenticity and thought leadership, building the tools for a data-driven approach, and delivering full-funnel campaigns that support and synergize with your sales team’s efforts along the entire sales cycle, you will consistently deliver results and be a major contributor to your company’s success.
At Fractorial, we follow specific principles in the work we do and in how we help companies:
1. We believe that companies, teams, and individuals have the most success and achieve excellence in what they do when they are empowered with the right approaches, tools, and insights.
2. Turning technically complex information into marketing content and materials that communicate well with a wide audience is critical – and to do this well requires taking the time to understand both the science and your audience.
3. Data, effectively collected and analyzed, can provide insights about the impact of any marketing initiative, guide future marketing, and ensure that marketing’s direct contributions to revenue can be understood not only by marketing but by commercial leadership.
4. Every organization has a unique situation, structure, challenges, and growth plans. Effective solutions are tailored to those needs.
Fractorial was built on these principles, which we believe allow us to ideally support life science organizations in reaching their markets and showing true marketing ROI.
With dozens of combined years across bench work, marketing, BD, research, and scientific content in the life sciences, the Fractorial leadership team understands how to ensure your products and services resonate with all key audience personas.
Aaron Burke is a life science revenue architect specializing in the development of high-performance marketing infrastructure. With a record of delivering significant ROI, he engineers data-driven systems that transform marketing from a cost center into a transparent growth engine.
By harmonizing technical depth with operational precision, Aaron builds the frameworks necessary to automate lead triage, optimize pipeline efficiency, and scale complex marketing functions into consistent revenue-creating assets for life science organizations.
George Rogers, Ph.D. provides the scientific fluency required to translate complex experimental workflows into clear, defensible narratives for sophisticated technical audiences.
With over 20 years of experience in assay development and cellular metabolism, he ensures content meets the highest standards of data integrity and technical accuracy. George bridges the gap between scientific depth and commercial communication, transforming technical complexity into clear language that can reach both a specialized and a general audience.
Fractorial's approach delivers campaigns and results aligned to commercial goals and builds a structure to ensure that achieving and exceeding KPI targets can be demonstrated.
Our work helps teams turn complex data into growth — driving qualified leads, higher engagement, and stronger campaign performance across every channel.