Demonstrated results in supporting life science companies
Fractorial's approach delivers campaigns and results aligned to commercial goals and builds a structure to ensure that achieving and exceeding KPI targets can be demonstrated.
About Fractorial
Fractorial was created to empower life science organizations to overcome the unique commercial complexities of their markets, and to ensure that marketing contributions are both strategically aligned and measurably impactful.
Challenges
Delivering success by addressing life science's unique needs
The life sciences are a unique, highly specialized collection of markets with a confluence of intricate challenges that demand a thoughtful, coordinated approach.
The audience challenge
Life science marketing, where building thought leadership with authenticity is crucial, requires leveraging scientific expertise, long-term planning, and an understanding of your market in order to connect with your audience
The data challenge
The need for a complex marketing approach leads to overwhelming, disparate digital marketing data. Turning this data into actionable insights and a framework for understanding marketing’s true impact on business and ROI requires systems thinking and significant planning.
The sales cycle challenge
Orchestrating full-funnel marketing campaigns to connect both at the individual and account level and positively impact the entire sales process is highly complex. This is even more challenging in life sciences where conservative buying processes and a discerning audience are common.
The opportunity
If you can address these challenges by constructing the foundations of authenticity and thought leadership, building the tools for a data-driven approach, and delivering full-funnel campaigns that support and synergize with your sales team’s efforts along the entire sales cycle, you will consistently deliver results and be a major contributor to your company’s success.
Principles
Why Fractorial
At Fractorial, we follow specific principles in the work we do and in how we help companies:
1. We believe that companies, teams, and individuals have the most success and achieve excellence in what they do when they are empowered with the right approaches, tools, and insights.
2. Turning technically complex information into marketing content and materials that communicate well with a wide audience is critical – and to do this well requires taking the time to understand both the science and your audience.
3. Data, effectively collected and analyzed, can provide insights about the impact of any marketing initiative, guide future marketing, and ensure that marketing’s direct contributions to revenue can be understood not only by marketing but by commercial leadership.
4. Every organization has a unique situation, structure, challenges, and growth plans. Effective solutions are tailored to those needs.
Fractorial was built on these principles, which we believe allow us to ideally support life science organizations in reaching their markets and showing true marketing ROI.
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Our work helps teams turn complex data into growth — driving qualified leads, higher engagement, and stronger campaign performance across every channel.