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Frequently Asked Questions

Common questions our clients ask

Do you provide strategy, tactical execution, or both?

We can support with both strategy and tactical execution. And we think the best results come from both.

The greatest engagement success generally is a result of a collaborative process: designing a high-level roadmap and then assigning responsibility for specific tactical execution to both your internal teams and Fractorial based on available resources and expertise.

How do you handle attribution across long life-science sales cycles?

For long sales cycles a time-bound, multi-touch attribution model tends to provide a fuller picture of what marketing channels and tactics are most effective at supporting the sales process. This type of model splits pipeline attribution across multiple touchpoints - and ideally is automated for both efficiency and to avoid bias.

How do you integrate with our existing internal marketing or sales teams?

We are flexible in how we work with your teams. Our goal - through a detailed audit of your existing marketing, sales, and commercial processes - is to understand your overall business structure well enough to seamlessly fit in where needed and where we can provide the greatest benefit - while helping to bridge any gap between leadership’s commercial vision and your team’s current bandwidth and systems, helping to elevate your overall output and impact.

What is your process for development of technical scientific content?

We like to work directly with your internal technical experts or SMEs, interview them, and create an outline for any piece of content. We will assign one of our writers for this process, and then to perform research and create the first draft, followed by a technical review by your team to ensure accuracy and that the article tone, structure, and flow aligns with your brand and with the content’s intended use and audience.

Strategic Marketing Leadership & Consulting

Marketing Data Intelligence

Thought Leadership & Lead Generation

Account-Based Marketing

Contact

Let's chat and see how we can help you deploy smarter marketing campaigns to drive sustainable growth.

Connect

Frequently Asked Questions