Strategic Marketing Leadership & Consulting
Strategic marketing planning is critical to growth and in scaling a business. Fractorial’s expertise in growth planning and in structuring marketing operations and teams provides your organization with effective marketing leadership even if you're not yet ready to bring on a full-time executive.
Overview
Building the foundation for scalable growth
The Challenge
Commercial growth, driven by world-class marketing, requires a world-class operational engine, yet many organizations may not yet be ready to fully build out their marketing organization or to bring on a Chief Marketing Officer. This gap can lead to less effective marketing and missed targets during a critical scale-up phase.
Fractorial's Solution
Our services bridge the gap from startup to growth, acting as your consultant CMO and developing a comprehensive marketing strategy that aligns with your company's growth plans. We establish the core pillars of a high-performing marketing organization: the right team structure, the right technology, and the right data processes.
How we help
Optimizing your marketing organization
Fractorial will utilize our strategic and technical expertise to tailor a solution designed to support your current state, future growth goals, and commercial targets.
Our process
Optimizing your marketing organization
Fractorial will utilize our strategic and technical expertise to tailor a solution designed to support your current state, future growth goals, and commercial targets.
We develop a complete marketing plan that addresses your tech stack, team composition, content approach, and data reporting processes, all aligned with your organizational growth targets.
We help you design your ideal marketing team, designating specialized roles and building out a center of excellence to execute digital programs effectively.
We assess your entire sales and marketing process to determine where the gaps are, then help you right-size your tech stack to optimize spend and ensure you have the tools needed to be effective.
We analyze your existing marketing data sources and reporting tools, then build the systems and dashboards for clear marketing visibility and ROI analysis, enabling data-informed decisions
Case Study
Delivering on a Marketing Team Build-Out
Constructing a specialized Marketing Team to execute full-funnel ABM and expertise-building campaigns
The goal
Turn a generalist marketing group into a team of specialists able to support complex thought leadership campaigns and data-driven account-based marketing programs.
{solution} Frequently Asked Questions
We’ve answered some of the most common questions about our services.
Ready to Build a Smarter Marketing Engine?
Our work helps teams turn complex data into growth — driving qualified leads, higher engagement, and stronger campaign performance across every channel.