Marketing Data Intelligence
Move from wrangling disconnected data streams into leveraging a clear, unified, and actionable intelligence engine. We design and build a comprehensive marketing analytics ecosystem that delivers trusted data for measuring ROI, communicating results, and making smarter decisions.
Overview
Transforming complex data into actionable information
The Challenge
Impactful marketing relies on accurate, trustworthy, and actionable metrics. While modern marketing provides a wealth of data - from web traffic, paid ads, social media, to event engagements - it can feel overwhelming with siloed, disconnected data sources and systems preventing smart analytics-based marketing.
Fractorial's Solution
By mapping out all current and potential future data sources along with the data that flows into your sales reporting system, we can architect how data should be harmonized and collected. We then build the infrastructure to centralize your data, creating dashboards that allow you to measure campaign effectiveness, evaluate ROI, and report on marketing results with confidence.
How we help
Giving you clear metrics and the tools to communicate your successes
Our goal is to help your data resonate and be as intuitively clear as a well-written value proposition. We do this through a detailed 4-step process:
Our process
Giving you clear metrics and the tools to communicate your successes
Our goal is to help your data resonate and be as intuitively clear as a well-written value proposition. We do this through a detailed 4-step process:
We conduct a deep dive into your current web of data and data connections, mapping out all traffic sources, engagement channels, and platform touchpoints - necessary in order to architect a connected and harmonized data system.
We build a centralized hub for all your marketing data and metrics to be housed, flow all data sources into that hub, and implement a consistent nomenclature for your data. This facilitates dashboard buildout and creates a single source of truth for reporting and analysis.
We build a tailored marketing attribution system based on your specific commercial structure and sales process, allowing you to accurately attribute generated deals and opportunities to your marketing efforts.
We build custom dashboards for consistent KPI reporting and standardized outputs, giving leadership clear visibility into marketing effectiveness and ROI within and across tactics and campaigns.
Case Study
Revenue Attribution Model Design
Designing a custom, automated multi-touch marketing revenue attribution system to measure the impact of continuous marketing touches in a long sales cycle business
The goal
Build an efficient, consistent, and bias-free marketing attribution system to account for the impact of varied marketing touchpoints and channels on driving won business, and calculate ROI by channel and campaign type.
{solution} Frequently Asked Questions
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Ready to Build a Smarter Marketing Engine?
Our work helps teams turn complex data into growth — driving qualified leads, higher engagement, and stronger campaign performance across every channel.