We measure our success by client results and satisfaction.
Who we serve
Companies ready to scale and deliver on full-funnel marketing campaigns consistently face challenges in marketing team construction and role specialization, in selecting and deploying the ideal marketing tools and technologies, and in developing a consistent process for complex campaign orchestration.
Fractorial helps life science companies turn their marketing into an engine aligned with overall commercials goals - one that can build trust with discrening audiences, generate consistent engagement, and deliver measurable ROI.
Biotech & Life Science Service Companies
We help service providers with intangible offerings and long multi-stakeholder sales cycles differentiate themselves through thought leadership content, account-based marketing and lead nurturing, sales enablement assets, and executive reporting frameworks that prove ROI.
Challenges
- Complex, intangible offerings
- Long sales cycles
- Building trust and credibility
- Differentiation among similar competition
- Large, varied buying committee
Fractorial Strategies
- Build trust and differentiate with regularly produced thought leadership content
- Deploy account-based marketing (ABM), utilizing segmented content for all stakeholder personas
- Ensure full and transparent marketing analytics to for insights on effective content and channels
- Enable the sales team with case studies, high-value content (webinars, white papers), and account intelligence from ABM to prioritize outreach
Capital Research Equipment Providers
For equipment providers with the need to prove the utility of a large, potentially high-risk purchase to a small, finite buyer pool, we provide high-touch campaigns including personalized hubs, interactive webinar programs, and detailed approaches to track and nurture leads across multi-month or multi-year deals.
Challenges
- High-risk purchases and extremely long sales cycles
- Complex products requiring technical storytelling
- High cost products leading to more purchase decision scrutiny
- Limited market size
- Historic marketing reliance on conferences and trade shows
Fractorial Strategies
- Orchestrate high-touch ABM: Collaborate with sales to identify key accounts, map decision-makers, and deploy personalized content
- Develop full-funnel content for technical, financial, and strategic audiences
- Execute virtual demo programs: webinars, interactive product walkthroughs
- Utilize marketing nurturing throughout the sales cycle, tracking touchpoints for effectiveness
Consumables & General Equipment Providers
Where high competition or perceived commoditization exists, and digital discovery dominates buyer behavior, we optimize your digital approach through A/B or multivariate testing, demand generation campaigns, and automated nurturing flows to drive loyalty and repeat purchases.
Challenges
- Highly competitive market; price and availability are frequently key factors
- Commoditization risk
- Digital is the primary discovery channel
- Buyer experience for users may be frustrating
Fractorial Strategies
- Enable lifecycle nurturing: Automated email flows to drive repeat purchases
- Optimize conversions: SEO and SEM combined with A/B or multivariate testing of product pages to optimize conversions
- Develop ROI tracking: Harmonize marketing channel analytics and CRM data to determine channel and campaign ROI
- Create differentiation content: Identify differentiation points and create varied content (technical notes, product comparisons, usage guides)
Software & SaaS Providers
For software and SaaS providers who need to demonstrate the benefits of their tools, build market need, and ensure adoption to drive recurring revenue, we drive growth through demand-gen product-based marketing, account-based marketing, and through development of retention strategies that demonstrate ongoing value to both technical users and economic buyers.
Challenges
- Audience may not perceive an immediate need for solution
- High churn risk and the constant need for customer retention
- Complex data security, compliance, and validation requirements
- Gap between technical end-users and non-technical decision makers
Fractorial Strategies
- Develop and deploy solution-focused thought leadership content (benefits, success stories) to drive demand
- Utilize account-based marketing (ABM) to reach users and decision-makers with tailored benefits
- Create customer success content (knowledge bases, videos, webinars) to boost adoption, lower support costs, and reduce churn
- Highlight security and compliance (data integrity, regulatory compliance like 21 CFR Part 11, validation) to reassure enterprise buyers
Internal Stakeholders
Ensuring marketing serves your key internal audiences
The most effective marketing aligns KPIs with overall business goals, provides clear and unbiased metrics, and also serves as a partner to internal stakeholders. Fractorial’s approach supports key stakeholder groups, helping to ensure that they are able to get the results they need from marketing.
Marketing Leaders & CMOs
Marketing leaders need to ensure their overall marketing operation is aligned to effectively support commercial goals, can scale with company growth, and that they can clearly demonstrate marketing’s positive impact on business to senior leadership.
CEOs & COOs
CEOs and COOs may be challenged in understanding marketing's overall strategy, tactics, and alignment with commercial targets. They can benefit from clear, trendable marketing results that demonstrate impact on business goals, prove ROI, and confirm the marketing team's strategic approach.
CCOs & Sales Leaders
CCOs and Sales Leaders must ensure that sales and BD are strategically aligned with marketing, using processes to efficiently triage leads and nurture deals to improve win rates while shortening sales cycles. They often focus on large accounts, and may appreciate an account-based marketing approach.
Ready to Build a Smarter Marketing Engine?
Our work helps teams turn complex data into growth — driving qualified leads, higher engagement, and stronger campaign performance across every channel.